Nike's Strategic Leadership

Nike's Strategic Leadership

Nike created a strategic leadership team, headed by CEO Mark Parker, in 2010 to "continue to drive growth and reinforce its commitment to developing management talent around the world."Nike has 11 independent directors on its Board of Directors. Nike encourages outsiders to be part of the board to ensure a constant flow of new ideas. They want to try to avoid "corporate conformism," or the similarity of ideas as a result of working with the same company for an extended period of time.

Nike has also created a code of ethics, referred to as its "Inside the Lines" program. Employees are required to read/understand/follow its standards as explained in ITL. Nike has encountered its share of ethical violations. This program is an effort made by Nike to work to reduce/eliminate these issues from occurring in the future. In 2010, Nike was named one of the Top 100 Most Ethical companies by the Ethisphere Institute, and was only one of two apparel companies to make the list (Patagonia being the other).